Je m'appelle Julien Hattem, le fondateur de Juju's Donuts. J'ai consacré toute ma vie à l'industrie de la santé et j'ai eu le privilège de travailler avec certains des plus grands athlètes du monde qui m'ont inspiré.

Lors d’un récent voyage d’affaires en Floride, je suis tombé sur un nouveau concept fascinant qui m’a immédiatement interpellé : les beignets protéinés ! Dès mon retour chez moi, j’ai su que je devais donner vie à cette idée.

Tout au long de ma carrière, j'ai toujours cherché à aider les individus à adopter un mode de vie plus sain. Même si je m'éloigne du monde de la formation, mon objectif reste inchangé : aider les gens à vivre une vie plus saine.

Lorsque j'ai décidé de créer des beignets protéinés, mon objectif principal était de développer un produit sans compromis sur le goût. Trop souvent, nous nous contentons d’alternatives saines qui manquent de saveur. Mais pas cette fois.

Après des mois d'essais et de recherches approfondies, j'ai finalement atteint mon objectif : un beignet sain qui n'a pas le goût d'un beignet sain !

In 2016, I began conducting charity boot camps. I had built
a platform that could bring people together and allow us to give back to charities in need. In September 2018, I was about to host my biggest charity
boot camp yet. We expected hundreds of people to show up and to raise over $10,000 for the Montreal Neuro. Unfortunately, one week prior to the event, I became fully paralyzed from the waist down in a matter of 12 hours. The disc that had been operated on in 2011 had ruptured, blocking every single nerve at that segment. I could no longer walk, stand, or even urinate.

They rushed me in for emergency surgery—the kind where you have 48 hours to fix the problem or risk permanent paralysis. At the time, nobody thought I would be able to return to a normal lifestyle. Walking with assistance was the best outcome they expected, and I would likely live with pain for the rest of my life.

During my rehab, I took the time to be mentored by some of
the best therapists in the world to learn what I needed to do to fix myself and regain a normal lifestyle. Fast forward eight months to May 18, 2019—eight
years post my first surgery. I completed a Spartan race, became pain-free again, and returned to living a normal life with no restrictions.

That is when I started practicing posturology, a discipline known in France that is slowly making its way to North America. Thanks to posturology, I was able to help myself and start helping hundreds of others since. Normally, within just 4-6 weeks, clients begin to feel remarkable differences in their quality of life, regardless of what they have tried or been told in the past.

In 2021, I had to undergo a third procedure to clean up the same segment, as my foot had lost function. That was when I started realizing that no matter how much therapy I did, I had a serious degeneration of my spine. I knew my days running a private gym were numbered; I couldn’t keep spending days lifting weights for clients anymore. Just like any athlete, at some point, their bodies simply can’t keep up, no matter what therapy they pursue.

It was time to make an adjustment. I didn’t know what I wanted to do, but I knew I wanted to continue helping people live better lives. That is truly my passion.

In May 2023, after a long, thoughtful process, I decided it was time to close Recharge Fitness. Recharge had been my home and the home of so many for over nine years, but it was time to move on.

I’ve always had a passion for cooking; it was often used as an outlet to relax and unwind. Little did I know that it would eventually grow into more than just an outlet.

On August 21, 2023, Juju’s Donuts was born. I had secretly been working on this project for months. On August 19, I faced a dilemma that I shared with a close friend. I knew I wanted to launch, but I didn’t believe I was ready. She helped give me clarity and the confidence I needed to move forward and stop procrastinating; the desire was there. That Sunday, I filmed a video on my balcony talking about the project and that I was now taking orders for protein donuts, and the rest is history.

Throughout my first year, there were tons of ups and downs, as this was an entirely new business that I knew nothing about. Recently, we have rebranded to Juju’s Protein Snacks and are focusing on our popular new item: Protein Cookie Dough.

I can no longer be the full-time trainer I always dreamed of being, but I have shifted my energies toward doing things that help people live better lives, while keeping my health in mind. I continue to consult with other fitness trainers and gyms to help them optimize their practices or facilities.
I also see clients in Posturology, as I believe it is truly a game-changing practice. I have been focusing a lot of my energy on delivering a healthy protein snack that will revolutionizes the industry of snacking by providing a quality, nutrient-dense option for all walks of life.

This is my story.

Julien Hattem